Introducing MVSM Hojicha Tiger’s Eye

MVSM Hojicha Tiger’s Eye: The Warm, Roasted Alternative to Coffee and Matcha

If Matcha is fresh, vibrant, and intense, Hojicha takes things in a completely different direction. Instead of the grassy notes associated with traditional green tea, Hojicha brings a warmer, nuttier, and more comforting flavor. It is the perfect premium alternative for anyone who wants a drink with plenty of character without the jitters of coffee or the intense bite of Matcha.

At MVSM, we have captured this cozy ritual in our premium Hojicha Tiger’s Eye roasted tea powder.

What is Hojicha?

Hojicha is a Japanese green tea that is roasted at high temperatures. This roasting process turns the leaves a rich brown and transforms the flavor profile into something deeply toasty and naturally sweet.

Because heating lowers the tea's caffeine and bitterness, Hojicha is incredibly smooth and gentle on the stomach. It offers the robust, full-bodied satisfaction of a dark roast coffee, packed with the wellness benefits of green tea.

What Makes MVSM Tiger’s Eye Special?

Just like specialty coffee, the way Japanese tea is grown and processed changes everything. MVSM Hojicha Tiger’s Eye is crafted using rare, traditional methods:

The 4-Year Harvest: We use exclusive tea leaves harvested late in the season only once every four years. This patience allows the leaves to develop a superior, full-bodied body and aroma.

Traditional Sand-Roasting: The crude green tea leaves are carefully roasted using heated sand. This ancient technique uses far-infrared heat to roast the leaves evenly from the inside out, creating a slightly sweet, smoky flavor.

Zero Waste Powder: We meticulously grind these roasted leaves into an ultra-fine powder. When you drink it, you consume the whole leaf, absorbing 100% of its rich flavor and antioxidants. 

How to Whisk Your New Favorite Latte

Because Tiger’s Eye is a finely ground powder, it dissolves seamlessly into water and milk. It is perfect for a comforting afternoon Hojicha Latte:

Whisk 1 teaspoon of Hojicha Tiger’s Eye powder with a splash of hot water until smooth.

Pour in 200ml of hot, frothed milk (we love it with oat milk!).

Add a dash of maple syrup or honey if you prefer a sweeter treat.

Ready to upgrade your daily tea ritual?