The New MVSM Packaging

At MVSM, we believe that exceptional products deserve packaging that reflects our deepest values. We are proud to introduce our new packaging, consciously designed to let what is inside speak for itself while minimizing our environmental footprint.

The legendary crocodile logo remains the proud hero of the brand, anchoring a design that balances striking aesthetics with sustainable innovation. Every new bag is CO2-neutral and manufactured using post-consumer recycled materials derived from previously used packaging.

Our designer shares the core vision behind this new direction: 

The coffee packaging is the central element of MvsM, so it was important for it to reflect the values of the brand without relying on too much information. The goal was to let the product speak for itself. We played with textures, shimmering inks and expressive typography to create a visual language that feels connected to MvsM, a brand that is always moving and taking action, paying attention to the details while keeping the bigger picture in mind.